Mr. Fruit Truck Man

This is a fruit truck on the street outside my apartment. There is a sign on the front, an intercom on top and fruit in the back. Why is this a noteworthy? Mr. Fruit Truck Man (that is what I call him) drives around talking about his fruit to the whole neighborhood. His voice booms as he goes over the different types of fruit. An echo occurs when he furiously speaks of the size of his fruit. The rats in the sewer hear of the taste of his fruit. Ajumas (older korean women) moan at the cost of his fruit. This picture was taken very early this morning (Saturday) and I just wonder what he is thinking. Does he think that people will flee their beds to buy his precious fruit that is widely available at every block from Gongneung to Nowon? He might think his fruit propaganda is persuasive but nothing could turn me off more from fruit than hearing his barking from beneath my covers in the early AM.